How many time have you seen someone slow down or give up just before the end, and miss out or not win? You even see it in the Olympics. I had a friend of mine, Dave Murphy who taught me that to reach perfection or completion is just that extra 10% effort. Don’t ever give up.
In sales one has to determine the best time to ‘fold em’ or to cut your losses and move to the next opportunity. This is a lack of planning. Statistically there is almost always a reasonable chance to find a sale within a block of choices. Let’s suppose you were knocking door in a subdivision, maybe selling roofs or as a Realtor looking for properties to sell. Suppose there are 100 homes. There should be several legit opportunities there. But so many time people make assumptions, become call reluctant and then stop before covering all of them. If every opportunity was faced, then it simply makes sense that there is business there somewhere. Give up too early and you lose. There could be 3 deals there but if you have only contacted (knocked) 20 out of the 100 and got nothing…then the other three could be the next ones or at least between doors 21-100. Get complete coverage and you win! Never give up.